China Minsheng Banking Corp., Ltd. (CMBC) has launched the JCB-branded "CMBC-CEA Co-Brand Credit Card" in cooperation with China Eastern Airlines Corporation Limited.

JCB cards issuing to consumers in China has also been expanding to meet the growing needs of the market for international credit cards.

As of June 1, 2009, seven banks [Bank of China, Bank of Shanghai, China Everbright Bank, China Merchants Bank (CMB), Shanghai Pudong Development Bank (SPD Bank), China Minsheng Banking Corp., Ltd. (CMBC), and Ping An Bank Co. Limited] have already launched JCB brand credit card issuing programs, and the cardmember base is more than two million in China.

During CMBC's development of the co-brand credit card with China Eastern Airlines, JCB provided the issuing bank with the expertise it has accumulated in the Japan credit card market, responding to CMBC and China Eastern Airlines' need to strengthen service to customers through a credit card.

The new CMBC-CEA Co-Brand Credit Card combines CMBC credit card services and the China Eastern Airlines' mileage program for an international card that earns the airline's frequent flyer miles. The CMBC-CEA Co-Brand Credit Card has a lineup of standard, gold, and platinum card types.

Image: Platinum-level CMBC-CEA Co-Brand Credit Card.