In order to enrich personalised service offerings and to improve the standard and quality of customer services for the top tier members of Air China's PhoenixMiles frequent flyer programme, the airline adopted a suggestion forwarded by some PhoenixMiles elite members and officially launched a brand new personalised membership card option called PhoenixMiles Platinum Photo Card for its Platinum-tier frequent flyers in May.

Air China officials told CARNOC.com that the airline's new PhoenixMiles Platinum Photo Card is the first and only type of personalised membership card amongst all frequent flyer programmes run by airlines based in mainland China today.

It's understood by CARNOC.com that PhoenixMiles Platinum Photo Card displays the cardholder's photo at the card's top right corner, which is similar to many other photo identification cards. Air China personnel also told this website that those members holding PhoenixMiles Platinum Photo Card enjoy the same benefits and privileges as those using the ordinary PhoenixMiles Platinum Card.

According to information gathered by CARNOC.com, as Air China's most recognised frequent flyers, PhoenixMiles Platinum members enjoy many exclusive benefits and privileges such as generous bonus mileage accrual, the use of First Class check-in counters and exclusive airport lounges when travelling with Air China. Additionally, PhoenixMiles Platinum members also benefit from their Star Alliance Gold status when flying with any other Star Alliance member airline.

All information is based on Chinese press report with translation by Swift Flight Translation Corporation.