National Day, a holiday that is celebrated for a week here in China, is coming fast. It's the last long holiday of the year, and plane tickets have been getting more expensive for travel during Golden Week. Industry insiders are suggesting travelers avoid the peak period of Sep. 28 through Sep. 30.

For flights departing on or after Sep. 28, prices from Beijing, Shanghai and Guangzhou to Sanya, Guilin and Xiamen have risen 30 percent. And tickets to hot travel destinations on Sep. 29 are being sold at full price; there is no discount at all.

Fan Runjun, one travel agent said, "The peak time for people returning from trips is Oct. 4-5. From some hot travel destination cities, such as Sanya, Guilin and Xiamen, the return tickets are very expensive. Tickets that are normally 10 to 20 percent off are being sold at full price."

But not all flights have seen their prices take-off during the holiday period.

Fan Runjun said, "Ticket prices on Oct. 1-3 are more than half off the prices during the hot travel period. So I suggest travelers avoid the peak travel rush to save money."

Insiders are suggesting people travel after the holiday, because there is usually a discount on flights and hotels at that time.